The Business Book - DK

Title: The Business Book

Auteur: DK

Date de sortie: 2014-12-19 08:00:00

ISBN: 948492755

The Business Book - DK

The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce.

Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus.

The Business Book includes:

- Almost 100 quotations from the great business thinkers and gurus

- Information on every facet of business management, including alternative business models, with real life examples from the marketplace

- A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods

The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.